Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon has launched new marketing features, including "Targeted Audiences," allowing sellers to send emails directly to specific customer groups and providing data tracking to enhance brand marketing. Additionally, tools like Buy with Prime and Alexa voice assistant will help sellers expand sales channels and embrace a new era of marketing. These features aim to empower sellers with more precise targeting and data-driven insights to optimize their marketing strategies on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Amazon Fedex Cuts Signal Crossborder Ecommerce Slowdown

Amazon Fedex Cuts Signal Crossborder Ecommerce Slowdown

Large-scale Amazon FBA warehouse closures and FedEx's plummeting performance signal a global trade downturn. Cross-border e-commerce sellers face challenges including weak demand and rising costs. Strategies such as refined operations, diversified channels, supply chain optimization, and innovative marketing are crucial to navigate market changes and seek new growth opportunities. These adaptations are necessary for sellers to weather the current economic climate and maintain competitiveness in the evolving landscape of global e-commerce.

01/06/2026 Logistics Industry Insights
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Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon Ends Brand Authorization Disrupts Seller Operations

Amazon has announced the termination of its Authorized Brands program for third-party sellers, impacting sellers in the US, Europe, and Japan. This decision may be related to Amazon's losses and antitrust investigations, aiming to reduce unequal support for specific brands. Affected sellers are actively defending their rights. Amazon states it will take measures to protect seller interests. This event serves as a reminder for sellers to prioritize brand building and risk management. The program's removal is expected to affect a significant number of sellers who relied on it for brand protection and visibility.

01/06/2026 Logistics Industry Insights
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Amazon Struggles Hit Shenzhens Crossborder Ecommerce Sellers

Amazon Struggles Hit Shenzhens Crossborder Ecommerce Sellers

Shenzhen cross-border e-commerce entrepreneurs face numerous challenges: the fading pandemic dividend, infringement risks, family crises, and market fluctuations, leading to debt and anxiety. Some sellers are transforming to survive, either returning to the workforce or shifting to Douyin (TikTok) training. This article urges entrepreneurs to confront imperfections, embrace life, and seek new paths in adversity. The entrepreneurial landscape is fraught with difficulties, but resilience and adaptability are key to navigating these turbulent times and finding new opportunities for growth and success.

01/06/2026 Logistics Industry Insights
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Amazon Suspends Sellers Over Payment Account Violations

Amazon Suspends Sellers Over Payment Account Violations

Before the Amazon peak season, many sellers faced account suspension due to payment account association issues. The platform identifies related stores by crawling payment account information to combat violations. Sellers should strictly adhere to platform rules, use independent payment accounts, conduct regular self-checks, implement risk isolation, and prioritize compliance to avoid potential risks. This proactive approach is crucial for maintaining account health and ensuring smooth operations on the Amazon marketplace.

01/06/2026 Logistics Industry Insights
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Amazon Sponsored Display Expands to Offamazon Traffic

Amazon Sponsored Display Expands to Offamazon Traffic

This article provides an in-depth analysis of Amazon Display Ads reports, specifically comparing the 'Targeting' and 'Matched' reports to reveal methods for analyzing off-Amazon traffic data. It emphasizes the differences between these reports, provides data calculation formulas, and suggests improving analysis efficiency through standardized naming conventions and the use of pivot tables. Ultimately, this guide helps advertisers optimize their display advertising strategies by leveraging insightful data analysis.

01/06/2026 Logistics Industry Insights
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Amazon Enhances Customer Service to Boost Loyalty

Amazon Enhances Customer Service to Boost Loyalty

This article delves into how Amazon sellers can create an exceptional customer experience by efficiently responding to customer inquiries. It covers key aspects such as accurately answering questions on Listing pages, effectively handling buyer-seller messages, addressing negative feedback, and continuously optimizing customer service quality. The article provides practical best practices and tool recommendations to help sellers improve customer loyalty and achieve business growth. It focuses on providing valuable insights and actionable strategies for enhancing customer satisfaction and driving sales on the Amazon platform.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Adapt Strategies Amid Looming Recession

Amazon Sellers Adapt Strategies Amid Looming Recession

The risk of an economic recession in the US is high, posing challenges for Amazon sellers. This article analyzes the US economic difficulties and explores Amazon's response. It provides sellers with strategies such as refined operations, diversified channels, and cash reserves to cope with the economic downturn. The aim is to help sellers find new growth opportunities during the economic winter. By focusing on efficiency, exploring alternative sales avenues, and maintaining financial stability, Amazon sellers can navigate the recession and potentially emerge stronger.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Face Massive Trademark Fraud Allegations

Amazon Sellers Face Massive Trademark Fraud Allegations

The USPTO is investigating Shenzhen Hai Yi company for alleged trademark application fraud, including using deceased attorney's signatures, involving over 2000 trademarks. Thousands of Amazon sellers may be affected, facing potential trademark invalidation. Sellers are advised to self-check trademark associations and choose reliable agents to ensure brand security.

01/06/2026 Customs Knowledge
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Chinas Entrepreneurs Eye Amazon Crossborder Ecommerce Boom

Chinas Entrepreneurs Eye Amazon Crossborder Ecommerce Boom

This article explores the feasibility of individual entrepreneurs entering Amazon's cross-border e-commerce market against the backdrop of China's economic recovery. It analyzes various aspects including the macroeconomic environment, risk appetite, mindset shifts, platform selection, key elements, and entrepreneurial preparation. The aim is to provide entrepreneurs with a more comprehensive perspective and decision-making reference. It considers the challenges and opportunities presented by the current economic climate and offers insights into the necessary steps for successful Amazon-based ventures.

01/06/2026 Logistics Industry Insights
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